Going Back To The Future Of Advertising

Paul recently did a great post on his blog about Jim Henson’s early commercial spots and how that could be a successful advertising model today. I think he’s absolutely right; his post reminds me of one I wrote a couple years ago called Using Puppets To Pay The Bills.

The 30 second pre-roll ad is almost universally hated. The web is a new medium that we’re still in early stages of exploring. The people who really “break through” and define it will be the ones who figure out new ways of telling stories and develop new (old?) ways of thinking about advertising and sponsorship.