I find that puppetry pops up in the most unexpected places. Take a look at the clever Billy the Finger web site Virgin Mobile is using to promote their pay-as-you-go cell phone service in Canada. The video is great example of viral advertising done right; it’s primarily being advertised here in Toronto with a series of ghetto-looking street posters in and around Queen Street West.

Update: AdRants picked this up and provides a little more commentary here.